Casi Morris

Beauty Industry Expert and Professional Cosmetic Developer

Casi Morris has served in multiple executive product development, concept marketing and public relations posts at various beauty companies across the U.S.

In these professional roles, she has overseen the development and launch of dozens of fragrance, skin care, color cosmetic and hair care lines. Monitoring and identifying trends within the industry, as well as translating them into innovative and profitable product concepts for brands has become the staple of her expertise. Her portfolio of work includes posts at some of the world's largest beauty companies, as well as today's most innovative specialty and boutique brands.

In her various roles, significant portions have been focused on trend analysis within other related industries (most notably fashion) and how they integrate effectively into new product development within the beauty sector. Her early career predictions that fashion, music and popular culture would someday directly drive the direction of the entire beauty industry (such insight included the rise of green beauty and the merging of mass with prestige) have proven true and have thus placed her at the forefront of the industry as a trend-driver and key influencer in shaping the current landscape of modern beauty.

A trained public/media affairs and speaking professional, Casi is a graduate of the University of Notre Dame, whose advanced credentials also include a law degree and MBA. Casi currently resides in Los Angeles, CA.